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Privacy Policy

Privacy Policy for DesirePix
Welcome to DesirePix (“we,” “our,” or “us”). We understand the importance of your personal information and are committed to protecting your privacy and data security. This Privacy Policy is designed to clearly and transparently explain how we collect, use, store, and protect your information when you visit our website or use our services, and to inform you of your rights.
Please read and understand this policy before using our services. By using our services, you agree to the processing of your personal information as outlined in this policy.
1. Information We Collect
To provide you with our AI visualization services, we collect the following categories of information:
- Information You Provide Directly:
- Contact Information: Such as your name and email address when you register for an account or contact us.
- Account Information: Including your username, password, and other details for account security.
- Order Information: When you purchase our services, we collect your billing address and payment confirmation details (specific payment information is processed by our payment processors; we do not directly collect or store your full credit card details).
- Visualization Content: This is the core data for our service. It includes the personal portrait photos you upload and the descriptions of your desires and scene details (e.g., “I want to generate a picture of myself wearing a luxurious gown walking the red carpet”) that you provide to generate the images.
- Communication Information: Any information you choose to provide when communicating with our customer support.
- Information Collected Automatically:
We automatically collect certain information when you interact with our website, using cookies and similar technologies:- Usage Data: This includes your device information (e.g., device type, operating system), browser information, IP address, and your browsing and interaction behavior on our website.
- Cookies: We use essential cookies to operate basic website functions, such as maintaining your login status. We may also use analytical cookies to understand how users interact with our website to help us improve our services and user experience.
2. How We Use Your Information
We use your information only for the following clear and legitimate purposes:
- Providing and Improving Services: Primarily, to use your provided portraits and desire descriptions to generate and deliver the requested visualization images via AI technology; to manage your account, process your orders and payments.
- Communicating with You: To respond to your inquiries and requests; to send you service-related notifications (e.g., order status, policy changes).
- Personalizing Your Experience: To tailor our services to better meet your personal needs based on your preferences and feedback.
- Security: To detect and prevent fraudulent activity and protect the security of our website and services.
- Legal Compliance: To comply with applicable laws and regulations.
3. How We Share Your Information
We do not sell your personal information. We only share necessary information with trusted third parties under the following circumstances:
- Service Providers: We share information with third parties who provide services to us, such as cloud hosting providers, payment processors (e.g., Shopify, Stripe), data analytics providers, and customer support platforms. These providers can only process your information according to our instructions and are bound by strict confidentiality obligations.
- Legal Compliance: We may disclose your information when we believe in good faith that it is necessary to comply with a law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of us, our users, or the public.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and inform you of any choices you may have.
4. International Data Transfers
Our operations may involve transferring your personal information to servers located outside your country/region for processing and storage. We will implement appropriate safeguards (such as signing Standard Contractual Clauses with the data recipient) to ensure such transfers comply with applicable data protection laws.
5. Your Rights
Depending on your jurisdiction (e.g., under EU’s GDPR, California’s CCPA/CPRA, China’s PIPL), you may have some or all of the following rights regarding your personal information:
- Right of Access: You have the right to know what personal information we hold about you and to receive a copy.
- Right to Rectification: You have the right to request the correction of inaccurate personal information we hold about you.
- Right to Deletion: You have the right to request the deletion of some of the personal information you have provided (under certain conditions).
- Right to Restriction of Processing and Data Portability: In certain circumstances, you have the right to restrict our processing of your information or to receive your data in a structured, commonly used format.
- Right to Withdraw Consent: You have the right to withdraw your consent for the processing of your personal information at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
- Right to Object: You have the right to object to the processing of your personal information based on our legitimate interests.
- Right to Opt-Out of “Sale”/”Sharing”: Under certain US state laws like the CCPA, using personal information for targeted advertising may be considered a “sale” or “sharing.” You have the right to opt-out of such activities. You can exercise this right via a “Do Not Sell or Share My Personal Information” link on our website or by enabling the Global Privacy Control (GPC) signal.
- Right to Non-Discrimination: You will not receive discriminatory treatment for exercising your privacy rights.
To exercise these rights, please contact us using the details provided below. For security purposes, we may need to verify your identity before processing your request.
6. How We Protect Your Information
We implement a variety of reasonable administrative, technical, and physical security measures designed to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. These include data encryption, access controls, and security protocols. However, please be aware that no method of transmission over the Internet or electronic storage is 100% secure.
7. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. For instance, we retain your account information to provide you with ongoing services and your order information for several years to comply with tax regulations. When your information is no longer needed, we will securely delete or anonymize it.
8. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically to stay informed. If changes are significant, we may notify you by email or by placing a prominent notice on our website.
9. Contact Us
If you have any questions, comments, or concerns about this Privacy Policy, your personal information, or your rights, please contact us at:
Email: privacy@desirepix.com
We will endeavor to resolve your inquiries and address your concerns.



